Andy DeMatos
What I do at Astrolab
Campaign Development & Planning
- Integrated Campaign Planning: Translate company milestones and product updates into cohesive, cross-functional campaign plans and marketing calendars.
- Strategic Presentation: Build and present clear, concise marketing and campaign proposals to leadership and cross-functional teams, establishing buy-in on timelines and deliverables.
- Audience & Product Fluency: Rapidly absorb highly technical aerospace and hardware engineering details, translating complex lunar rover capabilities into clear, resonant narratives for partners, investors, and the public.
2. Digital & Social Media Execution
- Omnichannel Execution: Take full ownership of deploying multi-channel digital campaigns across email, web, and social media platforms.
- Social Architecture Support: Partner with our strategic leadership to handle the day-to-day tactical execution, scheduling, publishing, and front-line management of our social feeds.
- Modern Workflow Leverage: Utilize advanced digital workflows and AI productivity tools to scale output, optimize messaging, and keep marketing operations exceptionally lean and agile.
3. Content Production & Asset Creation
- End-to-End Content Delivery: Script, draft, and assemble high-quality marketing collateral, copy variants, and digital assets across text, visual, or email formats.
- Brand Stewardship: Maintain a sharp eye for precision, ensuring all external communication reflects our core brand voice, positioning frameworks, and strict technical accuracy without sacrificing execution speed.
4. Operational Foundations & Baseline Tracking
- Infrastructure Management: Own the day-to-day configuration and hygiene of our core marketing stack (CRM database, email automation systems, and digital tools).
- Performance Visibility: Establish clean, baseline tracking for all active campaigns to deliver simple, actionable performance data to leadership—proving what works and identifying when to pivot.